Our Story...

It all began with two best friends, Alysha and Jess, who first met in school in the small town of Oakley, Idaho. Nearly 30 years of friendship later, their shared love for creativity, sports, and family inspired them to bring a long-time dream to life—building a business together. Oakley Avenue was born from countless conversations, late-night ideas, and the desire to create meaningful, customizable products that bring joy to families just like their own.

What started as a passion project has grown into a brand fueled by community, connection, and the belief that small details make the biggest moments even more special. Every item is thoughtfully designed by the two of them, with the same heart, humor, and intention they put into everything they do.

Thank you so much for stopping by, supporting their small business, and being a part of the Oakley Avenue family! Let’s make something amazing together.

Jess

A crafty sports mom with over two decades of corporate hustle under her belt, she found her sweet spot in juggling family and creativity and launched a business to bring it all to life. As a proud twin mama of four kiddos (who practically live on the field or in the studio), she discovered her love for custom design by creating personalized gear for her busy crew.

Her jam? Niche sports apparel and fan gear—because if you’re going to spend countless hours cheering on your kiddos, you might as well look good doing it! #amiright

She’s fierce, driven, and passionate—and has yet to meet a project she couldn’t DIY. She’s living the dream: happily married to her best friend of 13 years, raising their family in Herriman, UT, and flexing her creative muscles every. single. day. #lifelongdream Her hubby has been her biggest supporter and loudest cheerleader throughout this entrepreneurial journey, and she’s forever thankful for him!

Beyond Oakley Avenue, she finds joy in nature, music, traveling, playing board games, Super Nintendo, porch swinging, and creating memories with her beautiful family. Partnering with her lifelong bestie, Alysha, to turn their doodles and notebook pages into a fully functioning business (named after their hometown, Oakley) has been an absolute dream come true.

It takes a village, and she’s beyond thankful for hers! So here’s to everyone who has been part of the journey—yesterday, today, and tomorrow. Thank you for your continued support and for helping make this dream a reality!

Alysha

She has a passion for all things crafty and a strong eye for graphic design. When she’s not keeping up with her three amazing kids or spending time with her husband of 16 years, you’ll often find her designing everything from whimsical bookish pieces to charming gift wraps.

This year, she’s had the honor of partnering with authors Nisha J. Tuli and Carissa Broadbent to bring licensed merchandise to their readers, with hopes of expanding to even more authors in the future. Collaborating with her best friend and business partner, Jessica, has made the creative process even more meaningful.

Outside of work, she enjoys listening to audiobooks, discovering new foods, reading, and taking on home improvement projects. Family is at the center of everything she does, and she’s grateful for the opportunity to work from home—giving her the flexibility to be present with the people who matter most. Thank you for supporting her journey and helping make this work possible.